Project

CES-CONNECT APP

Event Based App including Ecom

With this Event App, we aim to provide you with a comprehensive and user-centric tool that simplifies your event journey. It's your all-in-one solution for staying informed, accessing resources, planning your travel, and even indulging in some retail therapy. We look forward to enhancing your event experience with this innovative app.

Info

Role

Timeline

Tools

Digital Product Designer

Dec/2021 - May/2022

Figma, Illustrator, Photoshop, Miro, Figma Jam

Overview

The problem we're solving with this Event App is the complexity and fragmentation of the event experience. Attendees often struggle to access event-related information, such as schedules, presentation materials, and travel details, through various sources and platforms. This can lead to disorganized planning and missed opportunities. By offering a unified and user-friendly solution, we aim to streamline the event journey, making it easier for attendees to access essential resources and enhance their overall event experience.

Problem

Goals

The goal of this Event App is to offer a unified, user-centric, and convenient tool that simplifies attendees' event experience. It aims to provide a one-stop solution for accessing event-related information, facilitating travel planning, and enabling convenient e-commerce experiences. The ultimate objective is to enhance the overall event experience by making it more organized, informative, and enjoyable for attendees.

End Result

Final application designs & solutions

The solution offered by this Event App is a holistic and user-centered platform that streamlines the entire event journey for attendees. By providing easy access to event information, presentation materials, travel details, and e-commerce opportunities within a single app, it simplifies the overall experience. The aim is to make event participation more convenient and enjoyable, ultimately enhancing the user's event experience. It achieves this by consolidating various event-related features into one cohesive and user-friendly tool.

Uncovering Issues

User research — findings & insights

Given the quick turnaround, we conducted a small survey study with 15 people. Most of these individuals are new/junior designers. Here are the results:

87%

of survey takers believe that they'd trust designers based on their years of experience

83%

When practicing interviews, junior designers go to their friends to practice with. They feel that friends are more easy going and approaching them is easier. However, friends don't always provide the best advice.

of the survey takers ask for help from friends but the advice isn't always great

Followed closely by "senior" rank and if the designer works for a FAANG company. Some survey takers trust help from others only if they work for the specific company they are applying for.

User Flow

User Flow

Based on competitive research and deep discussions with engineers, I finalized the following flow.

Concepts and Iterations

Wireframes

Based on the user flows, I sketched wireframes and conducted multiple rounds of feedback with designers, developers, and product owners. I wanted to level-set development efforts with engineers early in the process and have an understanding of the technical feasibility of the designs.

App icons & Style Guide

Style Guide & Icons

Style guide for this Event App embodies a clean, modern, and user-centric design approach. It features a harmonious color palette that combines subtle and sophisticated tones, creating a visually pleasing and professional appearance.

The app icon for this Event App is a concise representation of its purpose. It incorporates a combination of symbolic elements like an event badge, a calendar, and a shopping cart to signify the app's diverse functionality.

What I Learned

Reflecting on the project outcomes

This project was intense. I worked on designs for Mobile App and also made POS App. While there were lots parts of applications, I learned how to balance and design for multiple devices.

01

Be precise in your designs

02

When practicing interviews, junior designers go to their friends to practice with. They feel that friends are more easy going and approaching them is easier. However, friends don't always provide the best advice.

Projects get messy

Be wary of padding and margins. Developers won't know what values to set if you don't. Take the guesswork out of it and make your designs as exact as possible. Don't make your devs designers unless they want it.